SEO & Marketing

At Optimum IT Solutions our aim is to help our clients improve their online marketing in any way we can.

With the internet still only in its infancy and growing at a rapid rate, now really is the time to start taking advantage of the many opportunities for generating new business online.

We offer a number of services to help you generate more leads and customers online, as well as ways to build and protect your brand online.

One of the places where most businesses fall short is in optimising their website. That’s where our SEO (Search Engine Optimisation) service comes in.

Read more below and find out why you NEED this service for your business website now:

  • SEO

SEO (Search Engine Optimisation) is quite simply one of the best value marketing tactics you can deploy for your website. The ROI on a properly executed SEO campaign can be huge, and the best part is that you can continue reaping the benefits for months and years to come after the campaign has stopped.

SEO is basically the practice of optimising your website so that it climbs the search engine rankings for your targeted keywords. Then, once your website is ranking at the top of the search engines for your targeted keywords, you will overtake your competitors and receive the lion’s share of the search traffic.

The benefits of having your website properly optimised are massive, here are just a few reasons why you NEED SEO for your website:

  • Increased amount of leads and customers from search engine search queries visiting your site.

  • Studies have shown that consumers trust websites that appear at the top of the search engines.

  • Over 40% of all Google searches in the UK are local business related, so your potential customers are definitely using search engines to find services/products you provide.

  • Unless you are already ranking number 1 for all your targeted keywords and phrases, it means someone else is. In the vast majority of cases, this will be one of your local or national competitors. Why should they reap all the rewards while you get none?

  • Starting an SEO campaign to overtake your competitors means that by the time they notice you have overtaken them, they will be faced with having to play a desperate game of catch up to try and regain those top spots. On the other hand, if you don’t act quickly it may be you playing the desperate game of catch up!

  • Also, approximately £400 million was spent on SEO last year! This means that there’s a very good chance that your competitors are already investing in this.

  • 47% of companies in the UK are spending at least £10,000 a year on SEO, and 20% spend over £50,000 per year on SEO! This tells you that they are investing well!

We can tailor an SEO campaign to suit your needs. We also make everything easy to understand and won’t confuse you with technical jargon.

Get in touch with us via our contact form and we’ll get back in touch with you as soon as possible to discuss what you need and what we can do to help.

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